Shepard Strategic Communications

News Media and Outreach

You may not realize it, but you probably need the services of SSC more than you know. The sad, simple truth is that newsrooms around the country are shrinking at a shocking rate.

The days of blindly sending a press release or news advisory to a city editor with realistic expectations your event will be covered by an eager reporter are long gone.

That is why it is more important than ever to get a true media expert on your side who can pull all the news value from your story and present it in journalist-friendly language.

It also does not hurt to have friends and former colleagues from years back in some of the largest newsrooms across the country. Often times, a phone call or email to an associate can give your story the little lift needed to grab an editorís attention and interest.

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