Shepard Strategic Communications

Minority Outreach

Few reporters were as attuned to developments in minority and urban affairs than Shepard who served as the Associated Press National Minority Affairs Writer.

His reporting has taken him to South Africa to cover the election of Nelson Mandela as president, to South Central LA to cover the unrest surrounding the trial of Rodney King, to Cuba to interview President Fidel Castro with a delegation of the Congressional Black Caucus.

Those years laid a foundation for Shepard’s deep connections in the areas of minority media and urban outreach. Shepard’s expertise in developing messages targeted to minority audiences will serve you well.

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