Shepard Strategic Communications

Paul Shepard, president of Shepard Strategic Communications (SSC), is an award-winning journalist and media strategist who can provide counsel on urban policy, race relations and overall news media strategy.

As America's National Race Writer for the Associated Press, the world's largest news organization, Shepard's reports from South Africa to South Central Los Angeles were featured in hundreds of newspapers including the New York Times, Washington Post, Chicago Tribune and Cleveland Plain Dealer.

Shepard also worked as director of communications for the Milton S. Eisenhower Foundation in Washington, D.C. There, his op-eds and media outreach efforts won placement for foundation activities in newspapers and on broadcast news outlets around the nation.

Most recently, Shepard was a vice president at GMMB Inc., a public relations firm based in Washington, D.C. and one of America's leading issue-based communications firms.

There, he helped to craft media strategies for some of the world's largest and most influential non-profit organizations including The Robert Wood Johnson Foundation, The Association of American Medical Colleges (AAMC), Mothers Against Drunk Driving (MADD) and the Public Education Network (PEN).

But only the largest non-profits and individuals have the budget to hire high-priced public relations firm for their media outreach.

That is why Shepard created SSC - to bring some of the strategies and techniques used by the large organizations to smaller groups to get their issues, products and services to wider audiences.








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